| LEADERSHIP |
| 1. |
A clear vision for our future through our investment plans, which bank heavily on our experience and exclusive information. |
| 2. |
A commitment to succeed, which we inculcate in not just our employees, but assure and energize our partners with. |
| 3. |
We ensure that our subsidiaries and partner companies can limitlessly dip into our pool of the most experienced and talented teams in the market. |
| 4. |
We strive to develop world-class projects and ensure that a compromise on quality is not part of our dictionary. |
| 5. |
A constant but healthy eye on competition to push our own boundaries, to strive for more and better. |
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| INTEGRITY |
| 1. |
A promise of confidentiality and transparency in all interactions and business matters with partners. |
| 2. |
An adherence to the highest standards of business ethics in transactions and negotiations. |
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| TEAM BUILDING |
| 1. |
We value the strong & diverse investments in public & private sectors we have and continuously seek to expand & strengthen it. |
| 2. |
Continuously building capabilities of our partners and staff. |
| 3. |
Strongly encourage collaborative team work. |
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| PASSION TO SUCCEED |
| 1. |
A relentless passion in our pursuit of excellence, which is evident from our rapid growth and steadfast commitment to partners and projects. |
| 2. |
A passion to turn dreams of investment into reality – not just to see the company grow, but to see the Kingdom develop. |
| 3. |
An unrelenting determination to deliver both our business and personal goals. |
| 4. |
A no-compromise approach to achieve a competitive and consistent rate of return on all investments. |
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